Good tips, thanks Martina.

The biggest mistakes I made were not immediately using the 5 days of free books a quarter promotion and also overpricing my book.

Since reviews are so important, there's no point in trying to make any money until the book has plenty.

Well, I guess unless you're doing a coordinated multi-day launch effort involving your own and others' 10,000-person email lists. Then maybe you could start at a higher price.