I’d argue that going viral can absolutely be formulaic.

I call it “timeless re-reporting”:

  1. Find a previously reported story
  2. Retell said story using all available information
  3. Profit
  • Have recognizable brands names in the headline (preferably companies)
  • Create curiosity by being almost unbelievable
  1. It features a recognizable brand with a big dollar amount.
  2. It’s completely unbelievable. A $32 billion typo … caused deadly riots? No way!

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